Visual Design System for Nightlife
Product Design
The Challenge
Virgin Hotels first NYC location needed a visual identity that could keep up with the city’s nightlife reputation, but traditional rave and nightlife flyers and art are handled by teams of artists with little else to do but create.
The Opportunity
Create a visual design template system so that the team can create infinite original works of flyer art with a few clicks of a button.
Custom crafted editable digital templates containing Rave and NYC Nightlife inspired imagery that was vibrant, loud, and colorful but in a fully editable template form that could be easily handed off to the in house nightlife team with minimal training.
The Result
A vibrant Visual System which provides original artwork without the overhead.
Virgin Hotels New York was immediately able to differentiate itself out of the gate with a social strategy that could keep up with any Club in the city in terms of look and feel and it allowed the nightlife team to focus on booking and details.
